Louisville, Ky. (February 25, 2022) - Louisville Urban League and ASM Global are pleased to announce the appointment of a top executive to engage with Norton Healthcare Sports & Learning Center staff on event programming and business development for the facility. David Patrone will collaborate with the Louisville Urban League, ASM Global, Louisville Sports Commission, Louisville Tourism and other local and regional agencies to attract events and develop additional business opportunities for the facility. Patrone holds a distinct credential in the sports and entertainment industry - Certified Sports Event Executive - proving he is a thought leader and innovative event producer in the industry.

"Our desire from the very beginning was to bring a truly world-class venue to the west end of Louisville," said President and CEO of Louisville Urban League Sadiqa Reynolds. "We achieved that in the development of this complex, and since our opening a year ago, our focus has been to fill this space with world-class events and world-class experiences. In David, we welcome not only an industry expert with decades of relationships, but someone whose commitment to equity and the west end is real and proven."

“As ASM Global continues to solidify the Louisville market as a leader in the major events and sports sector, we are proud to have such a talented and well-connected leader assist our team,” said Eric Granger, General Manager of ASM Global Louisville.  “David has a proven track record of attracting large scale events to Louisville and his industry expertise combined with his passion for success will enable us to attract even more big events to the Norton Healthcare Sports & Learning Center.”

Patrone brings more than 25 years of experience in the sports and entertainment industry and is no stranger to Louisville. He spent two decades of his career building the local convention and trade show market in the city, and most recently Patrone served as Vice President of Client Services for Kentucky Venues. In that role he made significant contributions to attract some of Louisville's largest and most notable sporting events, concerts and conferences to the agency, including: Dew Action Sports Tour, National Senior Olympics, ABC Kid's Expo, HeliExpo, Bourbon and Beyond Music Festival, Louder than Life Concert Series and more. Patrone played a key role in the Kentucky International Convention Center's major renovations in 2018 and his efforts aided the steady growth in tourism in the city over the past two decades. 

Prior to that he spent five years at Richfield Coliseum and Rocket Mortgage Field House in Cleveland, Ohio where he served as Front of House Manager. This experience enabled him to understand the hospitality industry from a fan's perspective and that has allowed him to make more informed decisions in event booking throughout his career. This thinking aligns with ASM Global's mission to deliver amazing experiences, and that is exactly what Patrone aspires to do.

With the addition of Patrone, the facility will add additional bandwidth and know-how that will enable them to attract a larger variety of events. His role extends beyond sales to include ongoing customer service and relationship management which will enhance the experience of clients, stakeholders, fans and others.

"I'm very excited about the opportunity to bring the Louisville Urban League's vision to life at the Norton Healthcare Sports & Learning Center," said Patrone. "I look forward to finding new ways to showcase the venue's versatility by bringing a wide variety of events to the facility. We are very fortunate to have this world class, multi-purpose venue right here in West Louisville, and I am confident it will continue to thrive as a catalyst for growth and economic stability for the local community. Additionally, the venue will provide unique entertainment options for local residents. It truly is the best of all worlds, and I am excited to be a part of it."

Patrone will work to drive content into the Norton Healthcare Sports & Learning Center during a pivotal time when the venue continues to position itself as a leader in the track and field industry as well as a versatile location to host other sports, concerts, corporate events and more. The venue has had tremendous success during its first year of operation and Patrone will expand upon that success with his wealth of industry expertise and connections. 

For information on upcoming events or booking the venue, visit our website at nortonslc.com. 


Facility Information: 
To Book the Facility: Please visit our website or contact David Patrone
Upcoming Track Meets: Indoor track season is in full swing and offers everything from youth to professional track meets.
All Events: The venue is more than just track and field and offers other sporting events, community events, birthday party rentals, corporate events and more
About Norton Healthcare Sports & Learning Center

Norton Healthcare Sports & Learning Center is a 24-acre, multi-sport complex located in Louisville’s Russell neighborhood that opens in February 2021. The venue will host local, regional and national indoor and outdoor track meets, other sporting events, concerts and a variety of other events. Featuring 90,000 square-feet of floor space with a 4,000 seat, 200-meter banked indoor track and a 400-meter outdoor track, the venue will attract athletes and guests from across the nation and bring a large economic impact to the region. Additionally, the complex will include a 4-lane mini bowling alley, an interactive rock-climbing wall and a multi-purpose space to be used for educational programming for the Louisville community. 

About Louisville Urban League
The Louisville Urban League assists African Americans and those at the margins in attaining social and economic equality and stability through direct services and advocacy. For more information, go to lul.org or follow us on Facebook, Twitter (@louisvilleUL), or Instagram (@louisville_ul).
About ASM Global
ASM Global is the world’s leading venue management and services company. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.

ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s 61,000 passionate employees around the world deliver locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders. For more information, please visit www.asmglobal.com.